Sample data Concept demo - revenue, crew and reviews below are illustrative, not real figures. Back to the storefront

Good morning

Wed, Aug 13

View public site →

Today

Collected MTD

$9,240

58 payments

Recurring MRR

$12,580

68 accounts

Visits this week

74

19 still open

Outstanding AR

$3,410

6 overdue

Needs your attention

  • 6 overdue monthly invoices

    $1,640 unpaid this cycle. Chase them.

    $1,640
  • 4 leads gone quiet

    No follow-up in 5+ days, $920 of pipeline.

    $920
  • Danny out Fri, Aug 15

    Route needs a re-sequence or a fill.

  • 2 accounts due for fertilization

    Seasonal add-on, ~$95 each. Queue the offer.

    $190

Today's run sheet

  • 7:30a
    Coral Gables weekly route9 stops · Granada / Riviera
    in progress
  • 12:00p
    Palm & tree trim (one-off)Granada Blvd
    $220 scheduled
  • 2:30p
    Mulch install (one-off)Riviera
    $480 scheduled

Schedule / Visits

Run sheet · today

TimeServiceAreaPriceStatus
7:30aCoral Gables weekly route9 stops · Granada / Riviera —in progress
12:00pPalm & tree trim (one-off)Granada Blvd $220scheduled
2:30pMulch install (one-off)Riviera $480scheduled

This week

74Visits 19 open
68Recurring accounts
$12,580MRR
$185Avg ticket

Pipeline

Leads this week

9

Gone quiet

4

$920 at risk

Close rate

50%

Avg ticket

$185

Follow-ups that need a nudge

  • 4 leads gone quiet

    No follow-up in 5+ days, $920 of pipeline.

    $920
  • 2 accounts due for fertilization

    Seasonal add-on, ~$95 each. Queue the offer.

    $190

Customers

Recurring accounts

68

MRR

$12,580

Avg / account

$185/mo

Open receivable

$3,410

6 overdue

Book health

Recurring-heavy book — route density is the margin driver. Keep monthly invoices current and the churn low; every retained account compounds.

Crew

Crew

  • OwnerOwner / Estimator
  • Marcos R.Crew lead
  • Danny P.Crew

Coverage

  • Danny out Fri, Aug 15

    Route needs a re-sequence or a fill.

Price book

Service price book

ServicePrice
Weekly Maintenance $140 /mo
Full-Service (mow + beds + hedges) $240 /mo
Palm & Tree add-on $120 from

Standard book rates; final number after an on-site walkthrough.

Money

Collected MTD

$9,240

58 payments · $262 fees

Gross margin

$4,435

48% · After crew pay, fuel & equipment

Outstanding AR

$3,410

14 open · 6 overdue

Recurring MRR

$12,580

68 accounts

This month

Collected$9,240
Processing fees−$262
Gross margin (48%)$4,435
Recurring MRR$12,580
Outstanding receivable$3,410

Voice agent

Calls (30 days)

58

64% reached a person

Jobs booked

12

21% of conversations

Booked value

$2,960

work on the schedule from calls

Agent spend

$19.15

155× return on call cost

Call log

  • Aug 122:20p
    ↓ inbound quote Marisol Vega · (786) 555-0177 New weekly maintenance sign-up, Pinecrest. Route added for Thursday.
    booked3m 12s · $0.33
  • Aug 1210:05a
    ↑ upsell offer The Hendersons · (786) 555-0142 Fertilization add-on offer for the fall cycle — accepted, added to next visit.
    booked1m 48s · $0.19
  • Aug 114:47p
    ↑ quiet-lead nudge Coral Reef Estates HOA · (305) 555-0155 Left voicemail on a stalled full-service quote from last week.
    no answer0m 41s · $0.09
  • Aug 109:12a
    ↓ inbound quote Priya Anand · (786) 555-0163 Wanted a palm-trimming estimate beyond the standard add-on. Routed to owner.
    quote requested2m 06s · $0.22
  • Aug 91:33p
    ↓ billing question Oakhurst Townhomes · (786) 555-0121 Confirmed this month's invoice was received and payment scheduled.
    resolved1m 20s · $0.14

Messages & AI

Messages sent

71

all channels

Texts

52

confirmations, reminders

Emails

19

invoices, receipts, review requests

Automated

63

nobody typed these

Your daily brief

Morning dispatch brief

07:00 daily
Good morning. 18 visits today across 2 crews, 4 still need a route slot. First stop is Pinecrest at 8:00a.
Visits today and which crewFirst stop and drive timeRain risk on today's routeUnassigned visits

End of day

18:30 daily
16 of 18 visits complete. 2 rescheduled for rain. Tomorrow's route starts at 8:00a.
Completed against scheduledRescheduled and whyPhotos still missingTomorrow's first stop

Weekly money

Monday 08:00
Week so far: MRR $12,580 across 68 accounts, collected $2,940, outstanding $3,410. Reply MARGIN for the breakdown by service.
MRR and account countCollected and outstandingCrew hours and payroll dueAccounts due for upsell

Exception alerts

  • 6 overdue monthly invoices

    $1,640 unpaid this cycle. On the day it crosses 14 days.

  • 4 leads gone quiet

    No follow-up in 5+ days, $920 of pipeline. Immediately.

  • 2 accounts due for fertilization

    Seasonal add-on, ~$95 each. Offer queued for next visit.

Payouts

Total to pay

$2,030

This week · Aug 11–17

Paid this period

$340

Pending

$1,690

3 workers

Payout run · This week · Aug 11–17

Method: Instant to debit / ACH

WorkerBasisAmountStatus
Marcos R.Crew lead 5 routes · 38 hrs $780 pending
Danny P.Crew 5 routes · 36 hrs $650 pending
OwnerOwner draw Owner draw $600 pending
Diego R.Seasonal helper (1099) 2 hardscape days $340 paid

Demo — no real transfer.

Invoices

Outstanding AR

$3,410

Overdue

$1,640

Payables

$440

New invoice

Draft & print
Subtotal
$0
Tax
$0
Total due
$0

Demo generator — the invoice prints, but nothing is saved or emailed.

Invoices sent

#CustomerServiceDueAmountStatus
INV-3301Coral Reef Estates HOA Weekly maintenance contract, 3 months past dueJul 28 $940overdue
INV-3309Meridian Corporate Plaza Full-service landscape contractAug 1 $700overdue
INV-3315The Whitfield Estate Backyard hardscape & design build-outAug 24 $1,770sent
INV-3288Oakhurst Townhomes Monthly maintenanceAug 5 $240paid

Bills received

#VendorItemDueAmountStatus
SUP-5510Redland Sod & Nursery Palm & shrub stock, monthly orderAug 18 $260unpaid
SUP-5514Gables Mulch & Materials Cypress mulch, bulk deliveryAug 17 $180unpaid

Demo — simulated actions.

Supplies

Supplies spend

$1,200

$1,450 budget · $250 left

Cost per job

$4.25

materials per visit (mow, edge, bed care)

Monthly run rate

$990

at current usage

Needs reorder

3

1 out of stock · 2 at reorder point

Stock on hand

ItemUnit costOn handUsed / moCost / moStatus
Cypress mulch (bag)Gables Mulch & Materials $6.50 /bag 40 min 15 60 $390 in stock
Bulk topsoilGables Mulch & Materials $32 /yd 2 min 2 2 $64 low
Granular fertilizer (50lb)Redland Sod & Nursery $38 /bag 5 min 2 3 $114 in stock
Palm & shrub stockRedland Sod & Nursery $45 /ea 0 min 3 3 $135 out
St. Augustine sodRedland Sod & Nursery $165 /pallet 1 min 1 1 $165 low
Pre-emergent herbicideRedland Sod & Nursery $58 /gal 3 min 1 1 $58 in stock
2-cycle trimmer oil mixCoral Gables Power Equipment $14 /gal 6 min 2 3 $42 in stock
Trimmer line & mower bladesCoral Gables Power Equipment $22 /kit 4 min 2 1 $22 in stock

Reorder flags fire when on-hand drops to the reorder point. Demo — no purchase order is sent.

Spend by category · August, month to date

  • Mulch & soil amendments$420
  • Plant & sod stock$300
  • Fertilizer & pest control$260
  • Fuel & 2-cycle oil$140
  • Small tools & blades$80

Materials run about 13% of collected revenue — the biggest lever under labor on gross margin.

Recent purchases

DateVendorItemAmount
Aug 12Gables Mulch & Materials Cypress mulch x40 bags, topsoil 1 yd$292
Aug 9Redland Sod & Nursery Palm & shrub stock x4, fertilizer x2 bags$256
Aug 6Coral Gables Power Equipment Trimmer oil x4 gal, blade kit x2$100
Aug 2Redland Sod & Nursery St. Augustine sod, 1 pallet$165
Jul 29Redland Sod & Nursery Pre-emergent herbicide x2 gal$116
Total$929

Assistant

I'm your back-office assistant. Ask me about MRR, today's routes, overdue invoices, or payouts due.

Reviews

2 reviews to respond to

Replying within 24h keeps the profile active and ranking well.

Recent reviews

"Same crew every week, and they actually care what the yard looks like."

The Alvarez family · Coral Gables

"They redesigned our whole backyard and it drains perfectly now, even in August."

Karen M. · Pinecrest

"Quote in two days, work started the next week. No chasing."

Tomás L. · South Miami